Meet Lux.
Our custom-built
AI operator.
Built in-house on WordPress, Lux is a connected AI platform: time tracker, inbox, task boards, on-demand images, and real voice, all from one chat window.
Not a chatbot. A fully connected internal operator — built entirely on WordPress.
Lux is what we built when we needed an AI that wasn't just answering questions — but was actually doing things. Checking billable hours, pulling client brand briefs, updating task boards, reading the inbox, generating social media images with the right hex codes. Everything a studio needs in one place, accessed through conversation.
The AI doesn't guess. It calls the right tool and uses real data.
Every connected system — Time Tracker, CRM, Boards, Inbox, Web Search — is exposed to Lux via a structured TOOLCALL protocol. When you ask a question that needs live data, she generates a tool call in her response. The system intercepts it, executes the query, injects the result back into context, and she answers with the actual numbers from your database.
The same protocol handles image generation, notes actions, and web searches. One consistent pattern — the chat is the hub for everything.
Lux talks to everything.
Every capability below is a separate system that communicates back through the chat. Click any to see how it works.
AutoPilot
Social + blog content, drafted from your data
Stark Monitor
Uptime, speed & error watch, with alerts
Reporting
Automated reports, insights & progression
Chat Interface
Multi-provider, full history, context injection
Time Tracker
Hours, billing, payroll — all from conversation
CRM
Client profiles, brand briefs, image briefing
Task Boards
Create, update, comment on tasks via chat
Inbox
Email triage, never fabricates content
Voice & TTS
WebRTC realtime, custom voice pipeline
Image Generation
Selfies, brand-color injection, multi-provider
Video Generation
Image-to-video and text-to-video, multi-provider
Memories & Notes
Persistent context across every session
Arcade & Games
Voice-triggered, 5 game types, Game Master
Connection
Couples games for two, paced to you
Not locked to one provider. Ever.
Every mode has its own fallback chain — if one provider is down or slow, Lux routes to the next one automatically. Chat, image, and video each have separate fallback orders.
OpenAI
GPT-4.1 mini for Appropriate mode. Realtime API for live voice.
chatimagesGoogle Gemini
Fallback chat provider. Strong at long-context and analysis.
chatGrok · xAI
Secondary fallback for chat across multiple modes.
chatVenice AI
Image and video generation. Privacy-focused provider.
imagesvideoPromptChan
Additional image generation provider in the fallback chain.
imagesWant a custom AI operator built for your business?
Everything Lux does was built from scratch for Stark Create's specific workflow. We can build the right version of this for yours.
// more from the engine room
Other builds from Stark Dev
StarkX is one of several products we've built in-house. Same engine room, different problem.